The 48 Hour YouTube Cannes Young Lions Ad Contest returns in 2011, giving creative talent between 18 and 28 the chance to come to Cannes for free and compete in the Young Lions Film Competition.

HOW IT WORKS

MAKE AN AD: 13 – 15 May
On Friday 13 May, a brief will be released for a charity. Competitors have until Sunday 15 May to make an ad that fits the brief and upload it to our channel: youtube.com/canneslions.

SPREAD THE WORD 16 – 22 May
Making the video is just half the job. Entrants have one week to drive as many people to their YouTube video as possible by embedding it, blogging about it, tweeting it – whatever it takes to get people voting.

GO TO CANNES 19 – 25 June
A panel of advertising industry experts will pick two separate winners, taking into account the public votes. The winners an all-expenses-paid trip to Cannes Lions where they competed as Team YouTube at the Young Lions Film Competition. Their first meeting in Cannes will be interesting, huh?

THE PRIZE

YouTube will fly both winners out to Cannes Lions (19-25 June) on an all-expense-paid trip, where they both competed in the Young Lions Film Competition as Team Youtube.
Find out more about the competition here >>

WHO CAN ENTER

1. You have to be between 18 and 28 (born between 25 June 1982 and 19 June 1993).
2. You can only enter the competition as an individual. You can get help, but only one person will be invited to Cannes.

THE RULES:

There are some rules attached to entering the 48 Hour YouTube Cannes Lions Ad Contest.

Please read them here carefully before entering.

The rules can also be found on our channel: youtube.com/canneslions.

THE JUDGES:

Agnello Dias
Chairman, Co-founder
Taproot India

Keith Ho
Executive Creative Director
Grey Hong Kong

Gerry Human
Executive Creative Director
Ogilvy & Mather Worldwide

Jens Mortier
Partner, Creative Director
mortierbrigade

Meera Sharath
Executive Creative Director UK
Momentum Worldwide

Find out more about the jury >>

Source: http:www.canneslions.com

You only have a few more days to complete all your entries in Cannes Lions 2011. The official deadline is this Friday, 22 April.If you have any queries regarding this deadline, or need to talk about an extension, please contact Alice Staite:

entries@canneslions.com
+44 (0) 20 7728 4040

Design.

Let’s start with the design. The design for the brochure is not just images and text. Effective design is successful implementation of the idea. Professional layout uses elegant readable font, an interesting thematic collection of images and other design elements, styles for copy, footers and headers, interesting charts and tables. A professional designer will also help you choose wonderful unique photos for your project

Photography.

Photography is a unique tool. Professional photography raises design to another level, the light effectively emphasizes the advantages of your product, the mood communicates the quality of your brand and the dramatic color schemes entices the buyer to a potential “buy” decision. Photography is not just a camera and photographer, it is a result of complex sophisticated equipment, expertise skills and a very serious post-production. It is this which makes the blue sky look bluer and the model’s teeth whiter than the printed paper.

Copywriting.

No matter how beautiful the picture in your brochure, it’s of no use if it doesn’t convince your client to read your brochure and buy your product/service. An interesting brochure does not go to the waste basket, or goes in with countless papers in a folder. On the contrary it is always reachable with the prospect and become useful. Professional copywriters speak to your customers from their heart; it causes your clients to believe in you. Headlines retain the attention of your customer and they like to re-read the text again and again. Good text is always written for your customer and creates a strong association with positive qualities of your product in his mind.
Interesting text makes your client read your next brochure and want to know more about you.

The main idea of ​​this technique is to create a clear and strong association between the brand and the customer. Successful application of this technique produces brands with a well-established reputation and high coefficients of confidence.

One of the best examples of this technique, the old Dove advertising idea.

WOMEN are suffering poor self-esteem because of advertising campaigns which use airbrushing techniques to portray “unattainable perfection”, a survey claimed today.

Images of models which have been digitally altered are causing more than two thirds of women to suffer low confidence about their bodies, the study by beauty brand Dove has found.

The secret of unfading popularity of many brands is a strong association with the daily reality of people.

1. Give a clear task to yourself and brief yourself. Ask yourself some simple questions which will give you the answers what you offer to your clients. Something like this:

• Who am I?
• What am I doing and what are my values?
• What do I do and my competitors don’t?
• What do customers think about me after our first meeting? …and why do they think so?
• Who are my clients and how should I approach them?

2. Get answers to these simple questions and you will get a basic picture of the situation. Try to withdraw yourself from self brand creation and imagine that you work for some external client. Most often, your own branding may take 100 times longer than the usual. Why so? It is very difficult to stop. Professional designers can’t stop unless the result is perfect and they criticize themselves for every small detail. As a result we have chewed inarticulate branding, because at the end of the day, the designer got tired of himself.

• Withdraw yourself when you make or plan own corporate identity or branding. Convince yourself that you are working for the client and not for yourself.
• Start the projects with the pencil in hand and finish all the internal wars at the stage of the pencil, reach the computer with a ready idea.
• Do not try to be perfect, be practical and pragmatic, and that means do not spend eight times longer than conventional qualitative projects.
• Do not terrorize yourself, be a good customer for yourself.

You are also a brand like all other brands with which you work everyday. Think, what message your brand conveys to masses, what values and positioning it has.

• Create a capacious tag line of 2-3 words that reflect what you do (you can use it on your web site or business card, but most importantly you will be able to explain in a nutshell who you are).
• Create a detailed explanation of your tag line (several intensive sentences to maintain a conversation). This approach saves the time of you client and presents you in a favorable light.
• Check! Is your site doing well, is it interesting, are all links work well and more importantly, does it convey your ideas. Take opinions of a dozen people from your TA (some small research is always a good idea)
• Check! If your logo, website, corporate identity are in tune with a message that you want to convey to your clients.

In one word give time, respect and attention to your own brand.

The agency created a giant wooden xylophone in the middle of the forest. A wooden ball rolls down the instrument to play the keys, each of which make up individual notes of Bach’s Cantata 147, aka “Jesu, Joy of Man’s Desire.”