What is brand awareness nowadays? Many companies proudly promote themselves as brands to their clients and advertising agencies. Unfortunately, not all of them have grown to the level of even product or brand. By definition, the difference between a product, trade mark and the brand determines popularity, relevance and credibility. So, when your company is [...]
Is rebranding in fashion today? Or is it like a huge laundry room where everyone washes and refreshes their names and images. Good or bad? To mindlessly rush into rebranding without having the necessary budget or idea? And anyway, why do we need rebranding?
Let’s just think, the huge corporations throw millions and yet remain with unachievable results of [...]
From the perspective of the designer, the new logo is a good example of mediocrity, Helvetica standard as corporate font and fashion for the gradients was 25 years ago. However, the main problem is not the design. Logo has been made as a faceless corporate identity.
What may be good for B2B here [...]
It is a really serious question, can you actually reach the customer’s mind? What ways can help you get to your target audience? And what is this ‘positioning’ which everybody mentions but nobody explains?
The story:
In their 1981 book, “Positioning: The Battle for your Mind “, Al Ries and Jack Trout describe how positioning is [...]
“Brand, brand, brand” – fashion lovers shouting on each step. Let me also do the same. Brand, it is such a strange young and attractive word, that the mere use of this term defines almost everything. But if we ask: “Who is this stranger?” only a few may know the answer. Mostly people reply with [...]
This is a stage of creation, when something emerge from nothing, and it is named as Brand. Without a brand name you can’t even use toilet, because who knows what this unbranded toilet paper will do to your tender ass?
BRANDS! We eat them, we drink them, we wear them, and most importantly we live with [...]
Advertising techniques and recipes
