Archive for Branding

The three Pillars of a successful design

Apr 19, 2011 No Comments

Successful design is profitable. And effective design is successful. So what is the secret of good design? Why brochures of large companies are more attractive than others? Why are photos taken by you does not work for your design as good as you would like it to? And why is the text that you dictate […]

Read more

TOP 5. When your design is running on your competitors

Apr 01, 2011 No Comments

Unbelievable Number of companies around the world face such problem every day. They pay a design studio or advertising agency and their sales fall. They did everything which they had to do, so what is the problem? Top1 Client embodies their fantasies through the designer’s arms Most non-effective designs are results of clients’ fantasy. This means that the […]

Read more

Carefully Chronophage.

Mar 21, 2011 No Comments

There are different customers, many of them are great and important but some … some clients are happy to use your time for their own benefit without payment. A little bit about how to avoid such clients and how to protect ourselves. Step One. Diagnosis. If your client likes to arrange various competition between agencies […]

Read more

Four Horsemen of the Brand Apocalypse

Mar 10, 2011 3 Comments

If your company doesn’t create a brand, it won’t offer more than generic products in its catalogue. As a result, companies that produce with the best price, will win. These days, when everyone, even a smallest business believes that they are already a brand and it is very difficult to convince them to be careful […]

Read more

Rebranding and fonts

Feb 28, 2011 No Comments

It is very rare that a mediocre logo is a cause for re-branding. Yet, it still happens sometimes… a young company starting out in business, makes a logo in-house and goes ahead with it. A few years later they feel the need to conform to the market realities and it becomes the reason for the […]

Read more

Repositioning, what the hell is this?

Feb 16, 2011 No Comments

People have still not understood “positioning” and they use it where it is needed and even where it is not needed. And Jack Trout has already written another book “Repositioning”. This book helps to understand the term positioning more than merely telling something radically new. So what is repositioning? Knowing that the positioning determines the […]

Read more