It is said that the first impression is the last impression. In fact it is the most important. Once you form it, it stays throughout the life. This impression might last a hundred years, but it would be great if you are not forgotten by a client in another five minutes after meeting you. It [...]

Honestly, how many times people complain to you: “Oh, how I hate this advertising, it interrupted my favorite serial forty five times in one hour, I don‘t want to know all this information…etc.” I wish to know, why, actually such a horrible thing as advertising is still with us? To understand the irony of this [...]

When the advertising brains are melting, and steam comes out of the ears, than the best ad-delicacy of all times is born. The secret of good advertising (in fact the main secret) is certainly hard work, serious brain storming with good mix of creative generous pinch of witticism, a bit of talent, luck and taste…other [...]