Successful design is profitable. And effective design is successful. So what is the secret of good design? Why brochures of large companies are more attractive than others? Why are photos taken by you does not work for your design as good as you would like it to? And why is the text that you dictate [...]

A very efficient and a popular technique which is widely used in advertising strategies and in individual advertisements.
The main idea of ​​this technique is to create a clear and strong association between the brand and the customer. Successful application of this technique produces brands with a well-established reputation and high coefficients of confidence.
One of the [...]

This situation is common to many design studios and small advertising agencies. A portfolio can be fantastic, the level of service excellent, but the client still doesn’t want to listen. What’s the matter? Very often the answer is absolutely simple, while the advertising agency is positioning itself as an expert, it is still unable to [...]

Unbelievable Number of companies around the world face such problem every day. They pay a design studio or advertising agency and their sales fall. They did everything which they had to do, so what is the problem?
Top1 Client embodies their fantasies through the designer’s arms

Most non-effective designs are results of clients’ fantasy. This means that the client instead [...]

There are different customers, many of them are great and important but some … some clients are happy to use your time for their own benefit without payment. A little bit about how to avoid such clients and how to protect ourselves.
Step One. Diagnosis.
If your client likes to arrange various competition between agencies all the [...]

If your company doesn’t create a brand, it won’t offer more than generic products in its catalogue. As a result, companies that produce with the best price, will win. These days, when everyone, even a smallest business believes that they are already a brand and it is very difficult to convince them to be careful [...]