Logo is considered as a small part of identity. Is it that small? Let us see. Logo is the main dish name. Salad from fried pork would have both salad and pork.
More important, logo is not just the way how you write you company name, it’s also the shape which represents and shows strength, mission [...]
Some think identity is the logo, others think identity is the color, then what identity is? How to understand it?
Identity is the main ingredient in your dish. Can you imagine mashed potatoes without potato? Or tomato juice without tomatoes? Same is advertisement without identity.
Identity give us believe – if we ask fried eggs, then what [...]
This is a stage of creation, when something emerge from nothing, and it is named as Brand. Without a brand name you can’t even use toilet, because who knows what this unbranded toilet paper will do to your tender ass?
BRANDS! We eat them, we drink them, we wear them, and most importantly we live with [...]
Strategy is like onion having layers. But, as we know, most of good cuisine begins from onion and there are very few dishes without it. Except of course desserts, but desserts are all together a different topic of discussion… So coming back on Onion, this beautiful aesthetic vegetable has as much layers as human emotions, [...]
Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was [...]
Early life (1911–1938)
David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. His mother was Irish. His father was a Gaelic-speaking Highlander from Scotland who was a classics scholar and a financial broker. Ogilvy attended St Cyprian’s School, Eastbourne, on reduced fees because of his father’s straitened circumstances and won [...]
Advertising techniques and recipes
