Archive for Legends

Eva Zeisel the legend of design

Dec 21, 2010 No Comments

“I don’t create angular things. I’m a more circular person—it’s more my character….even the air between my hands is round.”
Eva Zeisel

www.evazeiseloriginals.com
She was born in Budapest, Hungary in 1906 to a wealthy, highly educated assimilated Jewish family. Her mother, Laura Polanyi Striker, a historian, was the first woman to graduate from the University of Budapest. Her work [...]

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Vasil Chebanik

Dec 08, 2010 1 Comment

Calligrapher, fellow of the National Ukrainian Artists’ Union, honored art worker of Ukraine, Professor at the National Academy of Fine arts and Architecture
(Kiev, Ukraine)
“I would like to emphasize the most important events in my life – my contacts with colleagues who were and are professionally dealing with font: V. Khomenko, A. Ponomarenko, P. Chobitko, [...]

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Jack Trout

Sep 03, 2010 3 Comments

Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.
Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in [...]

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William Bernbach

Aug 12, 2010 3 Comments

“The Bauhaus of Advertising”
One need only compare the televised political ads of the 1950s to those of the Johnson campaign in 1964 to realize just how innovative DDB was. The presidential campaign spots of the previous era (including Kennedy’s in 1960) are absolutely prehistoric while DDB’s ‘64 ad work looks—even today—astonishingly modern. It was Bernbach, [...]

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Claude C. Hopkins

Jul 12, 2010 Comments Off

Claude C. Hopkins (1866-1932) was one of the great advertising pioneers, he believed advertising existed only to sell something and should be measurable and justify the results that it produced.
He worked for various advertisers, including Bissell Carpet Sweeper Company, Swift & Company and Dr. Shoop’s patent medicine company. At the age of 41, he was [...]

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David Ogilvy

Jun 12, 2010 10 Comments

Early life (1911–1938)
David Mackenzie Ogilvy was born on June 23, 1911 at West Horsley, Surrey in England. His mother was Irish. His father was a Gaelic-speaking Highlander from Scotland who was a classics scholar and a financial broker. Ogilvy attended St Cyprian’s School, Eastbourne, on reduced fees because of his father’s straitened circumstances and won [...]

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