“I don’t create angular things. I’m a more circular person—it’s more my character….even the air between my hands is round.”
Eva Zeisel

www.evazeiseloriginals.com
She was born in Budapest, Hungary in 1906 to a wealthy, highly educated assimilated Jewish family. Her mother, Laura Polanyi Striker, a historian, was the first woman to graduate from the University of Budapest. Her work [...]

Calligrapher, fellow of the National Ukrainian Artists’ Union, honored art worker of Ukraine, Professor at the National Academy of Fine arts and Architecture
(Kiev, Ukraine)
“I would like to emphasize the most important events in my life – my contacts with colleagues who were and are professionally dealing with font: V. Khomenko, A. Ponomarenko, P. Chobitko, [...]

If you are a small business owner, you might have to think about it time to time. Should I hire the advertising agency, or anything what we make in-house is good enough? That question appears in the mind when one understands that sales are not growing, business seems stuck and isn’t moving forward. Is it [...]

It is a really serious question, can you actually reach the customer’s mind? What ways can help you get to your target audience? And what is this ‘positioning’ which everybody mentions but nobody explains?
The story:
In their 1981 book, “Positioning: The Battle for your Mind “, Al Ries and Jack Trout describe how positioning is [...]

Instrumental in developing the vital approach to marketing known as “positioning,” he is responsible for some of the freshest ideas to be introduced into marketing thinking in the last several decades.
Jack Trout is president of Trout & Partners, one of the most prestigious marketing firms with headquarters in Old Greenwich, Connecticut, USA and offices in [...]

“The Bauhaus of Advertising”
One need only compare the televised political ads of the 1950s to those of the Johnson campaign in 1964 to realize just how innovative DDB was. The presidential campaign spots of the previous era (including Kennedy’s in 1960) are absolutely prehistoric while DDB’s ‘64 ad work looks—even today—astonishingly modern. It was Bernbach, [...]