Archive for Blog Promotion

Advertising techniques for a bloggers. The first activity is building a communication.

Nov 19, 2010 2 Comments

When we have finally figured out the efficiency of our product, it’s time to act. The first and most important task is to use effective points of the product to get benefits. Blog is primarily a communication, so the success depends on the ability to build it correctly. Today, an incredible amount of Internet users […]

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Advertising techniques for blogger. Chapter Five. 8 important steps before action.

Oct 09, 2010 No Comments

Well, time is only one aspect of the budget that we have considered here, there are many others. However, before you start to spend your budget, whether its money, time or effort, ask the advertising agency for the suggestion. That’s how we proceed. By the way, since we are working with an imaginary agency, only […]

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Advertising techniques for bloggers. Chapter Four. Budget.

Oct 07, 2010 No Comments

Hey! What budget are you talking about? I am blogging on the free server and spend nothing…some can say. In this case, it is not about the money, or not just about the money. For a start let us define what the budget is? “A budget (from old French bougette, purse) is generally a list […]

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Advertising techniques for bloggers. Chapter Three. Define your target audience.

Oct 04, 2010 No Comments

We have repeatedly talked about defining the target audience. As it is one of the most important part of any promotion, let’s discuss this topic again. The task of understanding who is your TA has to be handled very carefully. Why? Messages which bombard those who are not interested in you topic will make you […]

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Advertising techniques for blogger. Chapter Two. Look at your competitor’s plans.

Oct 03, 2010 No Comments

Your advertising agency will ask you about who your competitors are. Before making any decision, an experienced advertising specialist will examine the situation in your market segment (in your niche). Who are your competitors? How do they advertise themselves? What kind of communication they use? The readers of your competion are also your potential readers. […]

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Advertising techniques for bloggers. Chapter One. Treating the blog as a product.

Oct 01, 2010 1 Comment

Let us imagine that you an advertising agency to start your blog promotion. How professionals will start to work with you? First, they will try to understand who you are and what product you have, so they will ask you a couple of questions: What is your product about? What are the main qualities of […]

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