Legendaria
Manuel Corradine from Bogota, Colombia, has given us some fine fonts in the past, such as the eclectic and elegant Mussica and the spontaneous Corradine Handwriting. But Legendaria is his biggest coup so far, his pièce de résistance, his Nec plus ultra. Legendaria is a sophisticated connected script font that [...]
LOSS OF INCENTIVE
When a service provider like an agency is made to do exactly as told, and are no longer respected as a partner in the client’s success, they very quickly lose incentive. Their employees stop bothering to think a task through or to invest their energy into it because they expect the client to [...]
It is very rare that a mediocre logo is a cause for re-branding. Yet, it still happens sometimes… a young company starting out in business, makes a logo in-house and goes ahead with it. A few years later they feel the need to conform to the market realities and it becomes the reason for [...]
To launch Puma’s Faas running shoe, Droga5 recruits the world’s fastest band from the world’s fastest country – Jamaica, natch (home of Usain Bolt).
Agency: Droga5 | Client: Puma | Date: Feb 22, 2011
People have still not understood “positioning” and they use it where it is needed and even where it is not needed. And Jack Trout has already written another book “Repositioning”. This book helps to understand the term positioning more than merely telling something radically new.
So what is repositioning?
Knowing that the positioning determines the position [...]
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