Author Archive

TOP 5. When your design is running on your competitors

Apr 01, 2011 No Comments by acooboo

Unbelievable Number of companies around the world face such problem every day. They pay a design studio or advertising agency and their sales fall. They did everything which they had to do, so what is the problem?
Top1 Client embodies their fantasies through the designer’s arms

Most non-effective designs are results of clients’ fantasy. This means that the client instead [...]

Advertising Techniques, Branding, Front Page Read more

Vote ‘Plus One’ on Search Results and Search Ads

Apr 01, 2011 No Comments by acooboo

Google is adding its take on the “like” button — which it is calling the “plus-one” — in its latest bid to make search more social, as well as combat the growing dominance of Facebook.
It’s the most aggressive foray into social search to date and the first time Google has added a direct social signal [...]

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The AdAge Digital Conference

Mar 29, 2011 No Comments by acooboo

REGISTER
April 6 – 7, 2011 . New World Stages
In five years, the Ad Age Digital Conference has grown into a marquee event in the marketing world, drawing more than 700 attendees over its two days. Our goal is to showcase the best and most interesting digital innovation, highlight how technology is changing consumer behavior, and [...]

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Carefully Chronophage.

Mar 21, 2011 No Comments by acooboo

There are different customers, many of them are great and important but some … some clients are happy to use your time for their own benefit without payment. A little bit about how to avoid such clients and how to protect ourselves.
Step One. Diagnosis.
If your client likes to arrange various competition between agencies all the [...]

Branding, Front Page, Ideas Read more

Montana Colors. Graffiti. Barcelona

Mar 16, 2011 No Comments by acooboo

” Since creating the first spray paint specifically for artists in 1994, Montana Colors has made giving back to the graffiti and street art community its mission. In an effort to unite artists with the public and one another, the company sponsors local events almost weekly in its home-base, Barcelona, in addition to providing paint for [...]

Front Page, News Read more

Four Horsemen of the Brand Apocalypse

Mar 10, 2011 3 Comments by acooboo

If your company doesn’t create a brand, it won’t offer more than generic products in its catalogue. As a result, companies that produce with the best price, will win. These days, when everyone, even a smallest business believes that they are already a brand and it is very difficult to convince them to be careful [...]

Advertising Techniques, Branding, Front Page Read more