Advertising technique – It is me and it’s mine

A very efficient and a popular technique which is widely used in advertising strategies and in individual advertisements.

The main idea of ​​this technique is to create a clear and strong association between the brand and the customer. Successful application of this technique produces brands with a well-established reputation and high coefficients of confidence.

One of the best examples of this technique, the old Dove advertising idea.

WOMEN are suffering poor self-esteem because of advertising campaigns which use airbrushing techniques to portray “unattainable perfection”, a survey claimed today.

Images of models which have been digitally altered are causing more than two thirds of women to suffer low confidence about their bodies, the study by beauty brand Dove has found.

The secret of unfading popularity of many brands is a strong association with the daily reality of people.

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