Archive for April, 2011

Final Cannes Lions entry deadline 22 April

Apr 19, 2011 No Comments

You only have a few more days to complete all your entries in Cannes Lions 2011. The official deadline is this Friday, 22 April.If you have any queries regarding this deadline, or need to talk about an extension, please contact Alice Staite: entries@canneslions.com +44 (0) 20 7728 4040

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The three Pillars of a successful design

Apr 19, 2011 No Comments

Successful design is profitable. And effective design is successful. So what is the secret of good design? Why brochures of large companies are more attractive than others? Why are photos taken by you does not work for your design as good as you would like it to? And why is the text that you dictate […]

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Advertising technique – It is me and it’s mine

Apr 11, 2011 No Comments

A very efficient and a popular technique which is widely used in advertising strategies and in individual advertisements. The main idea of ??this technique is to create a clear and strong association between the brand and the customer. Successful application of this technique produces brands with a well-established reputation and high coefficients of confidence. One […]

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Self Advertising — professional secrets.

Apr 06, 2011 No Comments

This situation is common to many design studios and small advertising agencies. A portfolio can be fantastic, the level of service excellent, but the client still doesn’t want to listen. What’s the matter? Very often the answer is absolutely simple, while the advertising agency is positioning itself as an expert, it is still unable to […]

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TVC of NTT Docomo

Apr 05, 2011 No Comments

Agency |  Drill Inc.  Client | NTT DoCoMo Date | Apr 04, 2011 Category | TVC The agency created a giant wooden xylophone in the middle of the forest. A wooden ball rolls down the instrument to play the keys, each of which make up individual notes of Bach’s Cantata 147, aka “Jesu, Joy of Man’s Desire.”

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TOP 5. When your design is running on your competitors

Apr 01, 2011 No Comments

Unbelievable Number of companies around the world face such problem every day. They pay a design studio or advertising agency and their sales fall. They did everything which they had to do, so what is the problem? Top1 Client embodies their fantasies through the designer’s arms Most non-effective designs are results of clients’ fantasy. This means that the […]

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