Archive for March, 2011

The AdAge Digital Conference

Mar 29, 2011 No Comments

REGISTER April 6 – 7, 2011 . New World Stages In five years, the Ad Age Digital Conference has grown into a marquee event in the marketing world, drawing more than 700 attendees over its two days. Our goal is to showcase the best and most interesting digital innovation, highlight how technology is changing consumer […]

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Carefully Chronophage.

Mar 21, 2011 No Comments

There are different customers, many of them are great and important but some … some clients are happy to use your time for their own benefit without payment. A little bit about how to avoid such clients and how to protect ourselves. Step One. Diagnosis. If your client likes to arrange various competition between agencies […]

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Montana Colors. Graffiti. Barcelona

Mar 16, 2011 No Comments

” Since creating the first spray paint specifically for artists in 1994, Montana Colors has made giving back to the graffiti and street art community its mission. In an effort to unite artists with the public and one another, the company sponsors local events almost weekly in its home-base, Barcelona, in addition to providing paint for […]

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Four Horsemen of the Brand Apocalypse

Mar 10, 2011 3 Comments

If your company doesn’t create a brand, it won’t offer more than generic products in its catalogue. As a result, companies that produce with the best price, will win. These days, when everyone, even a smallest business believes that they are already a brand and it is very difficult to convince them to be careful […]

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Fonts of March

Mar 09, 2011 No Comments

Legendaria Manuel Corradine from Bogota, Colombia, has given us some fine fonts in the past, such as the eclectic and elegant Mussica and the spontaneous Corradine Handwriting. But Legendaria is his biggest coup so far, his pi?ce de r?sistance, his Nec plus ultra. Legendaria is a sophisticated connected script font that dexterously mixes formality and […]

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Quote Unquote. Incentivize the agency

Mar 02, 2011 No Comments

LOSS OF INCENTIVE When a service provider like an agency is made to do exactly as told, and are no longer respected as a partner in the client’s success, they very quickly lose incentive. Their employees stop bothering to think a task through or to invest their energy into it because they expect the client […]

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