Archive for February, 2011

Rebranding and fonts

Feb 28, 2011 No Comments

It is very rare that a mediocre logo is a cause for re-branding. Yet, it still happens sometimes… a young company starting out in business, makes a logo in-house and goes ahead with it. A few years later they feel the need to conform to the market realities and it becomes the reason for the […]

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PUMA TV Spot: Blam! Blam!

Feb 23, 2011 No Comments

To launch Puma’s Faas running shoe, Droga5 recruits the world’s fastest band from the world’s fastest country – Jamaica, natch (home of Usain Bolt). Agency: Droga5 | Client: Puma | Date: Feb 22, 2011

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Theo Jansen – Kinetic Sculptor & BMW

Feb 19, 2011 No Comments
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Repositioning, what the hell is this?

Feb 16, 2011 No Comments

People have still not understood “positioning” and they use it where it is needed and even where it is not needed. And Jack Trout has already written another book “Repositioning”. This book helps to understand the term positioning more than merely telling something radically new. So what is repositioning? Knowing that the positioning determines the […]

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Valentine’s Day inspiration

Feb 14, 2011 No Comments

Valentine’s Day is a great time for original advertising ideas. During this time, designers have more creative freedom and consumers are more than willing to accept their crazy ideas. “Saint Valentine’s Day, commonly shortened to Valentine’s Day,  is an annual commemoration held on February 14 celebrating love and affection between intimate companions. The day is […]

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Orbi Font by Natalia Vasilyeva

Feb 09, 2011 No Comments

Based in Siberia, Natalia Vasilyeva is one of the most prolific designers contributing to Moscow’s ParaType foundry. Her latest offering is Orbi, a type system with a wide array of styles. Orbi consists of ten roman and italic faces of different proportions and weights and three decorative calligraphic fonts. To add a romantic and/or classical touch to your […]

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