Archive for January, 2011

Entry Deadline – One Show. New York. January 31, 2011.

Jan 28, 2011 No Comments

The 2011 One Show is now open for entries! Get your One Show and One Show Design entries in by January 31, 2011. How to Enter | Tutorials ELIGIBILITY All work must be published or aired for the first time between the dates listed below. “Published” means the advertisement appeared in a form of mass […]

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Advertising technique “Only for them”

Jan 25, 2011 2 Comments

One of the most mass-oriented advertising techniques, it involves several advertising techniques and has to be used carefully. This is purely a motivational technique based on hidden desires, aspirations and fears. “ONLY REAL MEN” means that those who do not use this product are not true men. “ONLY FOR THOSE WHO CARE ABOUT THEIR CHILDREN.” […]

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Advertising technique “You have problem – we have the solution”

Jan 20, 2011 1 Comment

Your problem has the solution! Look at my hand and voila, here is your solution! This is one of the most popular techniques in advertising. Most often, this technique is used in TVC or advertorials, where you have time to talk about the solution. In short visible media like OOH such advertising will be less […]

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Advertising technique – building a customer’s mood (shhh….silently)

Jan 17, 2011 2 Comments

It is a very interesting advertising technique (and mainly confined to TVC’s). It uses an unlimited number of resources, requires mastery of the performers, and often needs big budgets and always brilliant ideas. The technique transforms advertising into an art using its all hidden and open persuasive methods. Usually specific and successful Brands can afford […]

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Homeless sculptures drive home an important social issue

Jan 13, 2011 Comments Off on Homeless sculptures drive home an important social issue

Faceless sculptures of homeless people placed on the streets of Vancouver (Canada) promotes the First United mission and communicates the hugely positive outcome of the organization’s work.  Simple placards “Help get someone off the streets – First United” and slips of paper direct the  passersby to the Facebook profiles of the subjects – the homeless people who had […]

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Corporate Games

Jan 12, 2011 No Comments

Big corporations need advertising no less than small companies, and if you think that because of their large budgets they hire the best…. alas … you are mistaken. Often in large companies it depends on the corporate communication manager and so on. So what’s the secret of the successful corporate advertising? Most often, corporations communicate […]

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