7 magic tips. Creating an Identity (practically)

Dec 27, 2010 No Comments by

Some practical tips on building a corporate identity, design for beginners and for those who are just curious 😉

Tip 1
Before you begin to create and think, make a list of questions for your client. It is best to start with a brief, and if a decision will be taken by a few people, do not hesitate to ask even ridiculous questions: “What colors you and your wife don’t like?”

Tip 2
Think of the feelings that will represent your logo along with the corporate style. There are plenty of standards and is always understood by a majority of people – use the styles as a launching pad. As an example of styles: Art – Deco for the logo for a night club will work really well or a contemporary sport style will translate into dynamism and activity.

Corporate identity

Tip 3
Your logo should also work in black or white! It’s the law! Funny gradients of Corel Draw talk about unprofessional designs more than about the brightness of your creativity. The logo must work in a white version on a colorful and photographic background. Logo definitely has to look good when it printed in newspapers or go though the fax.

Tip 4
Logo has to be presented in a five color palette: Black, CMYK. RGB, Hex and Pantone. Perhaps more options, but not less.
Palette

Tip 5
Logo has to be given to the client at least in two formats vector and raster, most common options are eps and jpeg. You can propose more options according to the needs of the project.

Tip 6
Remember, with creating a corporate identity you breathe the soul into yet lifeless brand, with the signature style it takes on the character, dynamics, habits and courage. Respect the person you are creating, have in mind how your child will communicate with its neighbors 😉 (Competitors)

Tip 7
Logo DesignGo through books on modern design trends and get inspiring ideas. Many designers say that they do not want to steal other people’s ideas and therefore do not look about the magazines and books … Hmm … And who said that inspiration is stealing? The fact is — that those who don’t know the laws of the design can’t break them to create stunning results.

Remember the Client wants his senses engaged the moment he sees the logo. Can you do it?

Branding

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