When the client is always right, or when the client is the designer
Dec 16, 2010
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These are the two unique situations, let us consider both of them.
Situation number 1 – The client thinks he’s a designer.
The situation itself is amusing, usually people who know nothing about design, fancy themselves as designers, and insist that their design is better than any proposed solution… hmm… Most often “I’m the designer” complex, is the problem of managers from the client side who have to deal with design studios and advertising agencies.
In reality, a situation like this leads to a failure of promotions and horrible designs. Poorly versed in real design and its process, people who impose their ideas on others, simply leads to a disaster.
Is it worth explaining that the client is not a specialist in advertising and design?
Is it worth fighting for quality design and ideas with such self-defeating so called designers?
Most often, designers and ad agencies give up: “I hear and obey, so let it be as they say” – so they make the design – monstrous designs generated by the fantasies of “clients-designers”. Among the two design options “terrible” and “not so terrible” such clients always choose the third “most terrible”. “Do not think” – says designer, just give up and generate the monsters …
There is another option, which often chosen by professionals. Professional designer always produces a good product. A Professional does not work with “so call designers”, if they happen to be on his way, professionals are able to build a dialogue on favorable terms for themselves. It is their profession to sell a high-quality and well thought design to the client. They professionally persuade the client to purchase an effective product. Professionals do not ever give up, because their reputation is at stake.
Situation number 2, your client is an advertising agency, and you are working with a real designer.
It is not a secret that designers have their own taste and way of working, they have their own mindset and they will consider your work through the magnifying glass of their experience. Are you ready for such a challenge? Are you willing to work under the supervision of these monsters of design industry? If yes, go ahead, such a chance seldom happens and almost always brings new experiences and knowledge. Frank Tyger told: “Professionalism is knowing how to do it, when to do it, and doing it.” Be prepared for the criticism and discussion, be prepared to defend and explain your position. Be ready to deliver efficiency for your colleagues, and possibly competitors. A true professional takes up the challenge and wins.
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