Fast, Cheap, Good – choose any two.
All the clients want to have good quality work fast and don’t want to pay too much for it. But only two things from the three desirable are available. Why it is so? Here are some possible combinations.
GOOD PRODUCT, FAST
Possibly this one is the best among the choices. It is never cheap. Creating good work involves a whole lot of resources — creative thinking, spirit, passion, love, skills…you can continue. And if one wants to get a high quality product fast…hmm…that means an emergency for the creative and production teams, sleepless nights, and work way above the capacity. That’s why a good quality product in a short period of time will be very expensive. So if it is doesn’t look like an affordable idea for you — forget the word fast.
GOOD QUALITY WITH AFFORDABLE PRICING
A strong combination which has a great chance of getting the client better results, but it is a time consuming exercise. If you have enough of time to get the best quality …hmm…go for it. You can expect affordable prices. (Of course if you make your project slow it is a totally different story) So if somebody asks you too much of money and doesn’t give you a good quality in short time…to put it simply, you have just been cheated.
FAST AND CHEAP NO QUALITY
Unfortunately, this is the most popular, but useless and sometimes even a harmful combination. Results of such “creativity” can destroy positioning of you brand or TM. In advertising, such solutions often provided by small print houses, less qualified designers, small inexperienced studios and freelancers. Clients like to pay less, and when their employees do not bother about brand values of the company, such disaster becomes common. This combination is a result of small thinking which at best should be avoided!
Now when we consider all the possible situations, which one do you prefer? You can be on client side seeking for some creative work, or you can provide some creative service, choose needed style of work from these combinations. What ever you choose you will always be able to find clients whose desires will match your ambitions.
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