Archive for November, 2010

“Let me introduce myself”’ or how the direct mailing works.

Nov 25, 2010 No Comments

The chance to make a first impression happens only once. Each potential buyer of your product has received or will receive their first impression only once – the first time. How to get and make the most of that chance? What should be the first step? The first step must be effective, and that’s the only truth. Direct […]

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Advertising techniques for a bloggers. The first activity is building a communication.

Nov 19, 2010 2 Comments

When we have finally figured out the efficiency of our product, it’s time to act. The first and most important task is to use effective points of the product to get benefits. Blog is primarily a communication, so the success depends on the ability to build it correctly. Today, an incredible amount of Internet users […]

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Global Effie Extended Deadline 12/16/2010

Nov 18, 2010 No Comments

The Effie Awards were founded in 1968 by the American Marketing Association, New York Chapter, as an awards program to recognize the most effective advertising efforts in the United States each year. Since 1968, and particularly in recent years, Effie has become a source of learning through global conferences, judging discussion and access to in […]

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Google Expands Product Ads in Search

Nov 15, 2010 No Comments

Google search results are going to start looking more like a catalog, with images of products along with prices and other information on the search page. Google had been testing the new ads with 800 advertisers over the past year, but today released its Product Ads feature out of beta. For the first time, major […]

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Tango & Volkswagen Polo

Nov 11, 2010 No Comments

Full Credits Agency: DDB, London Client: Volkswagen Polo Director: Jonathan Glazer Production Company: Academy Films Executive Creative Director: Jeremy Craigen Copywriter: Dave Henderson Art Director: Richard Denney Director of Photography: Dan Landin Agency TV Producer: Sarah Browell Agency TV Producer: Lucinda Ker Producer: Ben Link Sound Design: Soundtree Sound Design: Wave Editor: Paul Watts Editor: […]

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How to reach the customer?

Nov 10, 2010 2 Comments

Just 20 years ago, when we saw a link to another useful book in a learning/training book, we probably would have rejoiced and thanked the author for such a touching concern for our (the reader’s) time. Today, a reference to another book, with information about where to buy it, irritates your readers. Why is it […]

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