Archive for October, 2010

How good is your brand awareness? (Are you the brand?)

Oct 29, 2010 5 Comments

What is brand awareness nowadays? Many companies proudly promote themselves as brands to their clients and advertising agencies. Unfortunately, not all of them have grown to the level of even product or brand. By definition, the difference between a product, trade mark and the brand determines popularity, relevance and credibility. So, when  your company is […]

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Entries for the new Cannes Creative Effectiveness Lions competition open on 4 November 2010 and close on 4 March 2011

Oct 28, 2010 No Comments

Cannes Lions Launch Creative Effectiveness Category In 2011. The organisers of the 58th Cannes Lions International Advertising Festival are pleased to announce the launch of the Cannes Creative Effectiveness Lions in 2011. Creative Effectiveness Lions will honour creativity which has shown a measurable and proven impact on a client’s business – creativity that effects consumer […]

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Launch your career with Creative Pro

Oct 28, 2010 No Comments

AdsoftheWorld in association with Miami Ad Schooland Mediabistro has launched Mediabistro Creative Pro, a new online training program for advertising and design professionals. The program teaches strategy and execution through video tutorials, portfolio critiques, and live webcasts. MB Creative Pro is a subscription service designed for copywriters and designers around the world who have few affordable quality training […]

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How to say NO to the client?

Oct 24, 2010 2 Comments

Design studios and advertising agencies are often faced with “wrong” clients. Customers do not trust the agency and get into every little detail in the work and then want to get the job “done yesterday” and discuss financial matters and require a discount after the final approval of the budget … it’s a long line […]

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Ad Age’s International Agency of the Year: Deadline is November 22

Oct 22, 2010 No Comments

It’s that time again, when agencies get to show us all the phenomenal work they produced throughout the year — and just as important, how that work is working for their clients. The international winner will be named on January 24 “Ad Age is now accepting submissions for our annual International Agency of the Year […]

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Google Demo Slam

Oct 21, 2010 No Comments

Google Creative Lab and Johannes Leonardo have launched Google Demo Slam, an online campaign that recruits the general public into showing off various Google technologies, in order to increase awareness of the company’s array of offerings, from Google Goggles to Google Mobile Voice Search. Films so far demonstrate how Goggles, for example, can recognize a human recreation […]

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