Archive for August, 2010

Big budgets and free hands! Does that make alcohol ads so different?

Aug 31, 2010 1 Comment

So let us make big money on alcohol advertising. We might be against it or we might like it. Perhaps we never drink, or opposite. All this will not change the three basic facts that these advertisements exist, they usually have a good budget and they can make you famous if you are good in […]

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How to make an awesome menu? Inspiration from Restaurant menus.

Aug 27, 2010 6 Comments

In any good restaurant, everything has to be good, the interiors, the service, food and… Oh, yes! the Menu. A menu serves some particular functions. Obviously, one is to inform the patrons about the food and its prices (sometimes even the prices not mentioned) and the other is to increase the appetite of the reader. […]

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Big inspiration from Big M

Aug 26, 2010 No Comments

We might like it or not, but one of the biggest inspiration for many fantastic advertisements is from McDonald’s. We may not like their food, or we may not be their target audience…maybe…but whether we like it or not, we can get inspired by McDonald’s advertisements. Look the gallery press the picture below

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Would you like to have a cup of coffee?

Aug 23, 2010 1 Comment

Rule#1 A cup of coffee. If on the very first meeting client doesn’t propose a cup of coffee, it might create potential problems during the future work. And if a client doesn’t want to spend even for a cup of coffee for me today why he will pay me tomorrow? I have tried it myself […]

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The true story about a couple of tits (or how to make advertisement for a pair of bra)

Aug 21, 2010 No Comments

This is the real story from one medium sized Indian agency, which happened just about a year ago. A tall old man burst into the office: -With whom can I speak about launch of my new product – he asked loudly. -With me, Sir – a young scared manager replied. -Well, I will make a […]

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Fast-food or Fine Dining? Do templates really work?

Aug 19, 2010 1 Comment

In the wide world of advertising we find a variety of designs. You will be surprised how often designers use templates. Is it cheating? Or is it a good method of saving time? Yes and No. If good designer will take an average template you will get a sweet masterpiece in few minutes and if […]

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